Marketing for a retail store shelf can be difficult. Many stores vary greatly in size, display options, and target audience. We try to listen to the stores carrying our products and implement changes they recommend or fix problems they are having selling any one of our sku's. Our Crystal Blue and Black Out water soluble bags were two products that our stores were having an issue moving. After listening to our customers and looking at our competitors we realized the problem. Our competitors were using wording that was very deceiving on the packaging making our product look 4 times more expensive while treating the same area. The truth is when comparing apples to apples their product treated the same amount and cost was comparable. Take a look:
Our water soluble bags were sold in a box that included 4 bags. Our directions stated that 4 bags d 1 surface acre 4-6 feet deep. Our competitor's water soluble bags were sold in a pouch that included 1 bag. Their directions stated that one bag treated 1 surface acre 1 foot deep. Customers would see 1 surface acre in both sets of packaging with the competitor being 4 times cheaper, but not recognize that the depth is a huge factor when applying a pond dye.